Bronze Audit

For just £125 this Bronze Audit offer a valuable insight in to how Google views your website – not how you see it. Crawling your website like a GoogleBOT. A key benefit of this audit is it’s ease of rectification. The problems highlighted here are generally simple to remedy and don’t require the complicated re-coding of your website.

This is the most popular SEO Audit offered by SEO Goggles. It’s aim is to rectify some of the most common mistakes made leading to Search Engine Ranking failure. Follow the advice from this 7 Stage Deep Crawl aka the SEO “Starter” Audit and start climbing the Google ranking pages. A very popular product that often highlights some very basic, but hugely important, search engine optimisation issues.

Nothing hides from the Screaming Frog Spider

This is one of the first set of tests performed at the start of any relationship with a new client as a professional SEO Consultant. Seven deep crawl tests to check some of the most important aspects of any website. The tests are performed using Screaming Frog – an essential “spidering” tool for SEO professionals. Each of these tests is available individually but here I have packed them all together for just £125. Get these right and you website has a very good chance of leaping ahead of your competitors

BRONZE SEO Audit - a deep crawl test of 7 important Google ranking signals

From the minute the customer signs up for this offer they have our support all the way. Performing the audits and compiling a spreadsheet for each task. These spreadsheets provide all the information required to make the customer’s website more attractive to Google. The client is provided with a PLAIN ENGLISH email with each of the reports – giving simple to follow instruction on how to best implement these changes.

FREE re-test when the changes have been implented

Included in the price is a RE-TEST of all tests and the provision of NEW and hopefully Search Engine Optimised results in spreadsheet format.

What’s included in the Screaming Frog Starter Audit

Each one of these subjects is critical in achieving Google success and that’s why it’s included in all our Search Engine Audits. Included in this package are the following spidering / crawl audits. From my many years ranking website’s I have narrowed the most important signals down to those tested here. At the end of the audit the customer is presented with a number of spreadsheets each with a clear instruction of what’s wrong, and how to fit it. These comments are handwritten by me, no automation here.

It doesn’t take long for a website to start suffering from broken links (404 error) and too many redirected links (301 redirect). It often happens when someone changes the name of a webpage and forgets to apply a 301 redirect from the old to the new page. Google won’t punish you for a few 404 errors (page not found) as such, but it also expects you to direct people to LIVE and VALID pages directly, preferably without going via a 301 redirect. In other words – having ZERO 404 errors has to be GOOD for SEO. Why would Google promote a website where half the links lead nowhere. It wouldn’t – especially these days as it’s all about USER EXPERIENCE. More about checking a website for broken links here

Example of a Broken Links audit showing Error 404 Page Not Found from several pages
Broken Links & 301 Redirects Audit

Image Filename Audit

GoogleBOT is clever but it can’t “understand” what every picture on your website shows. Image filenames are a vital SEO ranking signal. Using optimised image filenames is a critical step in good SEO. This audit will help a website owner identify and then optimise all the image filenames. I supply a spreadsheet in CSV/XLS or Google Sheets format with the SOURCE URL and image filename of every image on your website. More information about checking a website’s image filenames here

Website image filename audit. An Audit of your website's Image Filenames to ensure search engine optimisation

Linked Images Missing ALT Text

Google puts a lot of emphasis on websites being ACCESSIBLE to all users. When an IMAGE is used as a LINK to another page on your website Google wants to see content in the ALT ATTRIBUTE. This IMAGE ALT content should tell the user what to expect when they click the image or/and what the image is showing. This is particularly useful for partially sighted visitors. Google wants to see this ALT attribute used.

Results of Missing Image ALT TEXT audit

Meta Titles & Meta Descriptions Audit

Google applies great significance on your website page’s META TITLES. It is used to check and compare the content of the page and that is then used to help decide what, if anything, to rank your website for. The Meta Title is vital for successful Google ranking. It is VITALLY important you have optimised Meta Titles to between 55 to 60 characters. More about the importance of Meta Titles for Google ranking here.

The META DESCRIPTION isn’t used for Google ranking as such. However, it is utilised by the Search Engine Results Page (SERP) to attract customers. Get this wrong and your listing won’t look attractive to potential visitors. The Meta Description field should be optimised to between 155 to 160 characters. More about the importance of Meta Descriptions in Google here.

Audit of your website Meta Titles and Meta Descriptions

Header 1 and H2 Audit

These headers are a HUGE signpost to the busy GoogleBots. Get them right and you are helping Google understand what this page is all about. Get them wrong and you are relying on other, less powerful, signals to get the message over to Google.

Waste no time – get in touch today

Whatever problems you are having with Google and getting better ranking in search engines please get in touch with a Norfolk SEO expert – with over 20 years hands on experience both as a digital marketeer and a website designer. If you want to try it yourself read our Guide on How to get better search engine rankings here. A plain English SEO 101 handbook.