Improve your Google Ranking with an SEO Audit
Being involved in website’s search engine promotion and optimisation for over 20 years has provided me with both the experience and the skills to boost your website up the Google SERP (Search Engine Ranking Position). My approach to SEO is methodical and works well with clients of all sizes and all budgets. I have developed several SEO Audits that allow the customer to pick what is right for them. These audits focus on everything from simple Meta Title and Meta Description audits to checking for lost Google power pages due to broken backlinks and a Comprehensive Gold Audit. Take the first step on the road to improved Google rankings with an experienced SEO consultant
IMPORTANT – please note. The services offered by SEO Goggles is NOT limited to these specific products. I am available for any work relating to your business and it’s success in the search engines. If in doubt – simply contact me today to start a discussion on what’s best for you and your business.
Success following a recent SEO Audit
Before going any further – take a look at a very quick example of a local success story. NorfolkStumpRemoval services have a basic GoDaddy self-build website. It did the job in so far as it showed their key services, contact information and a few pictures. What it didn’t do well was RANK in Google. A quick look over the source code – a full day’s work and about £200 to the customer. The result is a website that now RANKS Top 3 in Google.co.uk for “stump removal kings lynn” – try it here (then scroll down to their footer for verification of SEO Goggles involvement)
What is an SEO Audit?
That’s a great question and one that has more than a dozen answers. For some agencies it means nothing more than popping your website URL in to a program like SEOptimer then whitepapering the results to you with their logo attached. Fine if you know what all the jargon means and also great if your business has someone able to resolve any issues highlighted. At SEO Goggles an SEO Audit is approached from several directions with multiple tools.
All the best Search Engine Optimisation Tools
We use two industry leading search engine optimisation platforms SEMrush and SEranking for automated feedback and report creation. We also make use a one of the longest established SEO tools – Screaming Frog. Armed with the results of feedback from all these tools we can provide our clients with a prioritised action plan – an SEO ToDo list that clearly defines all the issues relating to search engine ranking failures.
Below are the primary SEO products on offer today. However – if you are prepared to learn and educate yourself – please take a look at my DIY SEO Guide – an introduction to improved Google Ranking.
SEO Audit 1) the GOLD package- £250
This is a great way to kickstart your website’s growth in Google. The Gold Audit utilises the BEST automated professional SEO tools with my personal commentary on any issues uncovered by the audit. With over 20 years experience providing Search Engine Optimisation advice to clients both in the UK and overseas nothing will sneak under the radar.
Professional automated audit > Human interpretation > CROSS REFERENCED spreadsheet > SEO TODO list > ONGOING MONITORING optional.
Automation + Manual Inspection = Improved Rankings
With this Gold SEO Audit clients get the best of both worlds. An automated report produced by one of the world’s leading Search Engine Tools – PLUS – my own interpretation of the audit. Each section is itemised with personalised notes written specifically for the client. It an aim of SEO Goggles that clients understand each and every ISSUE and WARNING, why it affects their website and how it can be resolved. SEO Audits are a great way of giving customers an insight in to the basic principles of Google ranking success. These takeaway search engine optimisation tips can be applied to new pages and other websites.
Aspects Covered with the GOLD SEO Audit
More about the > GOLD Audit
NOTE – this full SEO Audit includes all the products detailed below (including the BRONZE SEO Audit) with the EXCEPTION of the Broken Backlink Audit. This can be added for an additional £40 to either the Gold or Bronze Package or purchased as a single report.
Broken “external” Backlink Audit – £50
Are you LOSING Google Rank due to BROKEN BACKLINKS ? It’s great having hundreds of external backlinks, gathered over many years of hard work. BUT – if they resolve on a 404 “PAGE NOT FOUND” – you’ve just wasted all that Google Ranking Power. As professional SEO consultant this is one of the most overlooked lost assets for a website – especially one that has been redesigned. It’s a complete waste of good work – losing OLD power pages and not redirecting them to the new equivalents.
More about the > Broken External Backlink Report
Discover your Competitors strongest Keywords – £40
Knowing which search phrases and keywords your competitors rank for in Google is PRICELESS. In fact it’s not, it only costs £40 for a complete COMPETITOR ANALYSIS – then just £10 for every other competitor. Let me give you all the statistics on which search phrases your competitors rank for – their landing page URL’s plus the search volume and difficulty of each phrase. If you want to get to the Top of Google’s ranking analysing how a competitor has achieved it is a major step in the right direction. This Keyword Discovery check is an essential part of any serious SEO Audits and can yield huge wins in the search engine optimisation battle.
More about the > Competitor’s Search Phrase Ranking Report
SEO Audit 2) – the Bronze package- £125
This very popular Bronze SEO Audit often highlights some very basic, but hugely important, search engine optimisation issues. For just £125 it provides a great insight in to how Google views your website – not how you see it from the outside. A key benefit of this audit is it’s ease of rectification. The problems highlighted here are generally simple to remedy and don’t require complicated re-coding of your website.
More about the > BRONZE Audit
NOTE – the BRONZE SEO Audit includes all the products detailed below plus several more reports including a review of Meta Titles & Meta Descriptions – two of the most important SEO signals
Broken “internal” Link Audit – £30
It doesn’t take long for a website to start suffering from broken links (404 error) and too many redirected links (301 redirect). It often happens when someone changes the name of a webpage and forgets to apply a 301 redirect from the old to the new page. Having ZERO 404 errors has to be good for SEO. Why would Google promote a website where half the links lead nowhere. It simply wouldn’t – especially these days as it’s all about USER EXPERIENCE. This internal link error check is an essential part of our SEO Audits and can rapidly produce some great ranking improvements.
More about the > Error 404 Broken Link Report
Meta Titles & Descriptions Audit – £30
Google applies great significance on your website page’s META TITLES. It is used to check and compare the content of the page and that is then used to help decide what, if anything, to rank your website for. The META DESCRIPTION is then used in the Search Engine Results Page (SERP) to attract customers – just like a strapline. It is VITALLY important you have optimised Meta Titles (55 to 60 characters) and Meta Descriptions (155 to 160 characters) for good Google ranking and visitor click through. This Meta Title check is an essential part of any serious SEO Audits and can rapidly produce some great ranking improvements.
More about the > Meta Titles & Descriptions SEO Report
Image File Name Audit – £30 (essential in an SEO Audit)
GoogleBOT is clever but it can’t “understand” what every picture on your website shows. Using optimised image filenames is a critical step in good SEO. This audit will help a website owner identify and then optimise all the image filenames. I supply a spreadsheet in CSV/XLS or Google Sheets format with the SOURCE URL and image filename of every image on your website. This File Name optimisation check is an essential part of these SEO Audits.
More about my > Image File Name SEO Report
Identify Images missing ALT Text – £30
Google puts a lot of emphasis on websites being ACCESSIBLE to all users. When an IMAGE is used as a LINK to another page on your website Google wants to see content in the ALT ATTRIBUTE. This IMAGE ALT content should tell the user what to expect when they click the image or/and what the image is showing. This is particularly useful for partially sighted visitors. Google wants to see this ALT attribute used.