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Check your Images have proper filenames

GoogleBOT is clever but it can’t “understand” what every picture on your website shows. Using optimised image filenames is a critical step in good SEO. This audit will help a website owner identify and then optimise all the image filenames. I supply a spreadsheet in CSV/XLS or Google Sheets format with the SOURCE URL and image filename of every image on your website.

  1. Improved Search Engine Understanding: Search engines use filenames as one of the indicators to understand the content of an image. Descriptive filenames help search engines accurately index and rank images in image search results.
  2. Enhanced User Experience: Clear and relevant filenames provide context to users, especially when images fail to load or when users are visually impaired and rely on screen readers. This contributes to a better overall user experience.
  3. Keyword Optimization: Incorporating relevant keywords into image filenames can help improve the page’s SEO. Search engines consider these keywords when ranking pages, potentially increasing the page’s visibility for related search queries.
  4. Higher Click-Through Rates (CTR): Images with descriptive filenames are more likely to attract clicks in image search results. Users are more inclined to click on images that seem relevant to their queries.
  5. Accessibility Compliance: Proper filenames, along with alt text, make images more accessible to people using screen readers. This is crucial for complying with web accessibility standards and providing an inclusive web experience.
  6. Organized File Management: Descriptive filenames help in better organizing and managing image files. This makes it easier for content creators and webmasters to locate and update images when necessary.
  7. Rich Snippets and Structured Data: When images have appropriate filenames and are accompanied by other metadata, they are more likely to be included in rich snippets and structured data, enhancing the visual appeal of search results.
  8. Enhanced Social Sharing: Descriptive filenames can improve the appearance of shared images on social media platforms, as some platforms use the filename as part of the image description.

To optimize image filenames for SEO:

  • Use descriptive, concise, and relevant filenames.
  • Include primary keywords but avoid keyword stuffing.
  • Use hyphens to separate words (e.g., “blue-widgets.jpg” instead of “bluewidgets.jpg” or “blue_widgets.jpg”).
  • Avoid using generic filenames like “IMG1234.jpg”.

By following these practices, you can enhance the SEO value of your images, contributing to better overall site performance and visibility. With this data in hand it’s simply a case of trawling through the images name to ensure they have descriptive titles. For example. We don’t want to see CAPTURE23.jpg or IMAGE26.jpg we are looking for image filenames like blue-coat-yellow-hood.jpg or red-yamaha-r6-1999-model.jpg or similar.

Check your website's image filenames to ensure they are optimised for SEO

NOTE – please consider the Bronze Audit for £125 – this service is included in that package.

ALSO – included in this SEO Image Filename Audit is a secondary scan highlighting all your images that are MISSING ALT TEXT. This is vital for good SEO as it provides further information to the GoogleBOT for users with accessibility issues eg. partially sighted.

Contact your local SEO Expert today

If you have a Google Ranking problem – get in touch with Tristan Haskins today. Give your company a Google Boost with the help of Norfolk SEO Consultants – SEO Goggles. Tristan has over 20 years hands on experience as an SEO Consultant, digital marketeer and a website designer.