Too many 404’s – Broken Links are Bad for SEO
Put yourself in the head of a GoogleBot – the relentless little beastie that has to crawl through your website to determine a) what it’s all about and b) whether or not it wants to include you in the Google rankings. How then do you imagine this little Bot will feel if many of the links it follows are BROKEN – in website lingo, that’s a 404 ERROR or “Page Not Found“. This simple SEO Audit is cheap and powerful – it’s a great starting point for any company looking to improve their SERP.
Google doesn’t directly demote a website with a few 404 errors, they happen so it can overlook a handful. However, it’s certainly NOT going to PROMOTE a website in the search engine rankings if the site is littered with dozens of BROKEN LINKS. For that reason alone, I’m going to say that broken links are BAD for SEO
Solution: Error 404 – Broken Links Audit
Thankfully, there’s a very simple way of identifying ALL your broken links. I can run a report which will SPIDER your website in a similar way to the GoogleBOT and all other search engine BOTS will. This little spider will crawl all the internal (and external) links and identify all those that resolve in an ERROR 404 – broken link. I offer this service for just £30 – and that includes a RE-TEST once you tell me it’s fixed.
A CSV file of ALL your Error 404 links
Following the completion of this broken link audit I provide the customer with a XLS/CSV or even Google Sheets spreasheet listing all the SOURCE and DESTINATION URL’s. Your job then is simply to visit the SOURCE page and fix the BROKEN link. When you have finished, let me know and I will RE-RUN the broken link audit and, hopefully, pat you on the back. Failing that I’lll send you another file with a list of the persistent ERROR 404’s. Don’t delay and get climbing the ranking ladder today with a ERROR 404 – Broken Link Audit
Contact Tristan Haskins today
Whatever problems you are having with Google Rankings and other SEO (Search Engine Optimisation) related issues please contact me today. I have over 20 years hands on experience as an SEO expert helping companies around Norfolk and beyond. If you want to try it yourself please read our DIY Guide on search engine rankings – a plain English SEO handbook for website owners that want to understand the SIGNALS that determine Google Rankings.